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This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See By Seth Godin This is Marketing You Can t Be Seen Until You Learn To See THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century Seth Godin has taught and inspired millions of entrepreneurs marketers leaders and fans from all walks of life

  • Title: This is Marketing: You Can't Be Seen Until You Learn To See
  • Author: Seth Godin
  • ISBN: 071266296393664051080740510807391528724821405108072004051080707191320184051080740510807152872482140510807405108073405108078827137185975193215240510807340510807
  • Page: 352
  • Format: Kindle Edition
  • This is Marketing: You Can't Be Seen Until You Learn To See By Seth Godin

    THE FINANCIAL TIMES BOOK OF THE MONTH

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission

    THE FINANCIAL TIMES BOOK OF THE MONTH

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip

    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package At the heart of his approach is a big idea Great marketers don t use consumers to solve their company s problem they use marketing to solve other people s problems They don t just make noise they make the world better Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

    This book teaches you how to identify your smallest viable audience draw on the right signals and signs to position your offering build trust and permission with your target market speak to the narratives your audience tells themselves about status, affiliation, and dominance spot opportunities to create and release tension and give people the tools to achieve their goals.

    It s time for marketers to stop lying, spamming, and feeling guilty about their work It s time to stop confusing social media metrics

    This is Marketing: You Can't Be Seen Until You Learn To See By Seth Godin

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    This is Marketing: You Can't Be Seen Until You Learn To See

    One thought on “This is Marketing: You Can't Be Seen Until You Learn To See

    1. BookOfCinz on said:

      As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis This is a book about roots About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve It s about changing people for the better, creating work you can b As [...]

    2. Laura Noggle on said:

      Nice recap and refresher on where you need to be mentally in your marketing approach It s hard to write about marketing consistently as Godin does , especially as it is always changing and slippery enough to define in general terms as is Initially, I felt that this book was so similar to all of Godin s other books By the end however, he had me, and I can honestly say I enjoyed this book It reminded me of a mini skirt long enough to cover the subject, and short enough to keep it interest [...]

    3. Nessy Dimitrova on said:

      I read this book thanks to Blinkist.The key message in these blinks With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone Instead, they should take an approach to marketing that identifies people s underlying needs and desires, develops a product that can fulfill them and uses value positioning and storytelling to cultivate a core group of fans who are receptive to trying new things and can provide the product with it smallest [...]

    4. Jurgen Appelo on said:

      Reads like a summary of design thinking, lean startup, and his previous marketing books.

    5. Peter on said:

      I m sure there were some important tidbits of marketing advice in this book, but it s so full of generalities and aphorisms that you can t find them Godin writes in pithy, one sentence paragraphs that rarely have any transition to the next paragraph He s almost too cute for his own good It s clear that he knows marketing, but he s too coy to get his point across to the general masses Give me tangible tips, not proverbs.

    6. Kirill on said:

      This book summarizes the current state of marketing according to Seth Godin It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wrote before Tribes, Purple Cows A small summary below SPOILERS.Lesson One Find your smallest viable audienceWe live in a world overwhelmed with information Grabbing attention is hard and it costs money Seek for the smallest market you can live with Be specific Trying to catch the whole market This book [...]

    7. Matthew on said:

      I struggled with this one On the one hand, there were a number of helpful concepts On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together I suppose that s the risk you run when you dive into an entire subject Many of the chapters whetted my appetite for , but didn t deliver.

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